Oud Fashion Talks (OFT) marked a milestone with its fourth edition on the 29th of November. The initiative presented its annual talks alongside a curated designer exhibition, bringing together regional talent and international buyers. The exhibition also welcomed the participation of London-based fashion consultancy We Are Moso, recognised for its expertise in strategic growth, market positioning, and global distribution for designer and contemporary brands. The fourth edition was backed by Tamdeen Group as a key partner. This initiative further reaffirmed OFT’s position as one of the region’s leading fashion and cultural platforms.
The 2025 programme delivered a high-impact slate of conversations decoding the forces shaping regional and global luxury. Sessions explored creative legacy, retail innovation, digital transformation, and the growing influence of content culture. From ELIE SAAB’s multigenerational design narrative to Chalhoub Group’s strategic outlook, and from TikTok’s cultural authority to Boutiqaat’s digital beauty disruption, the agenda offered clear insight into where fashion, retail, and influence were heading.
The panel programme brought together a sharp mix of legacy builders, market disruptors, and cultural power players. Conversations spanned ELIE SAAB’s creative heritage, Chalhoub Group’s roadmap for luxury’s next frontiers, and The Avenues’ benchmark for retail excellence in the GCC. The agenda also spotlighted Boutiqaat’s digital-first beauty model, a data-led exploration of the spectrum from couture to masstige, and a dynamic dialogue with regional icons on influence, identity, and global brand power. Two TikTok-focused sessions rounded out the programme, unpacking the platform’s expanding cultural role and offering actionable insight on creating content that resonated, converted, and shaped trends across MENA.
The speaker lineup brought together regional and international decision-makers across fashion, retail, media, and digital culture.Participants included Elie Saab, Waleed Al Sharaian, Patrick Chalhoub, Imran Amed, Abdullah Al Julaibi, Balqees Fathi, Lojain Omran, Elie Saab Jr., Cedric Haddad, Nada Baeshan, Mina Al Sheikhly, Fouz Al Fahad, Wael Seifeddine, andAnna Zinola. Each contributed a distinct perspective on the evolving cultural and commercial landscape.
The gala was powered by an influential consortium of industry leaders: Kuwait Petroleum Corporation (KPC), Tamdeen Group, The Bicester Collection, Chalhoub Group, Beidoun Online, Mabanee Company, Boutiqaat, Ibrah Productions, Mercedes-Benz Kuwait, and The Experience Bureau by Bibi Hayat. Together, these partners elevated the evening through a premium, high-touch experience reflecting the region’s growing investment in cultural and creative advancement.
The panels were supported by Kuwait Petroleum Corporation (KPC), Tamdeen Group, The Bicester Collection, Chalhoub Group, Beidoun Online, Mabanee Company, Boutiqaat, Ibrah Productions, Mercedes-Benz Kuwait, and Villa Uno. Their collaboration reinforced the platform’s commitment to thought leadership, industry education, and meaningful dialogue across fashion, retail, and emerging creative sectors.
